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Question: 1 / 200

What indicates a successful CRM effort in terms of customer purchasing behavior?

A decline in the share of customer

An increase in customer complaints

An increase in the number of goods or services purchased

A successful CRM effort is indicated by an increase in the number of goods or services purchased. This outcome reflects that the CRM strategies implemented have effectively engaged customers, fostered loyalty, and encouraged repeat business. When customers feel valued and understood through personalized communications and tailored offers, they are more likely to increase their purchasing frequencies and volumes.

An increase in the number of purchases also signifies that the CRM initiatives are successfully addressing customer needs and preferences, leading to higher satisfaction levels. Consequently, this can result in stronger relationships between the business and its customers, ultimately driving revenue growth and improving the lifetime value of each customer.

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